Preston Russell Law - Legal Services for Southern People

Generation Y

Saturday, January 30, 2010 by Mary-Jane Thomas category Work to Rule

Generation Y are those born between 1978 and 1994. So they are aged early 30’s down.
This group presents challenges and opportunities to employers and managers who are “Baby Boomers” (born between 1946 and 1964) or Gen X’ers like me (born in the late 1960’s through to the late 1970’s).
I know I have ranted about Gen Y in the past which resulted in some of my staff getting quite irritated with me since seemingly I “ don’t understand them “. Fortunately I do not see my raison d’etre as being to understand my generation Y’s but to ensure that they do what I tell them to do.

I have adopted my father’s method of instruction when I helped him on the farm as a child which runs along the line of – Do this – If you didn’t  understand the instructions listen harder next time I tell you what to do – You are not at school now with school teachers - Do it quickly  . Luckily Dad never had to contend with cellphones and texting – I can however imagine what would have been said but cannot print it here.

Gen Y –  quite obviously see things very differently from the rest of the world and react accordingly. I have recently come across a  table that attempts to explain the differences between the generations. (Thriving & Surviving with Generation Y at Work Peter Sheahan, 2005)
 

Influence
Baby Boomer
Generation X
Generation Y
Role Models
Men of Character
Men & Women of Character?
What is Character?
Television
I Love Lucy
Happy Days
Jerry Springer
Musical Icons
Elvis Presley
Madonna
Eminem ( I must admit I love Eminem and went to Twilight – maybe that makes me Gen Y  )
Music Mediums
LPs & Eps
Cassettes & CDs
Digital (iPods & MP3s)
Computer Games
Pong
Pacman
Counter Strike
Money
Earn it
It is not everything
Give it to me
Loyalty to Employer
Work my way to the top
Shortcut to the top
Give me Saturday off or I’ll quit
Respecting your elders
Automatic
Is polite
Whatever!
Change
Resist it
Accept it
Want it
Technology
Ignorant of it
Comfortable
Feel it in their gut

In a future article Brian Richardson will suggest ways that employers can manage Gen Y’s . – it will be of more assistance to you than what I have set out above and will be less likely to result in a personal grievance claim.